Living in Brandon & East Hillsborough: A Guide for Newcomers (2025)
The Vibe of Brandon & East Hillsborough
East of Tampa, this region grew rapidly in the early 2000s. It’s full of subdivisions, strip malls, and commuter-friendly access to Tampa via I-75. More spread-out than the Pinellas side, but newer and more affordable.
Why It Works:
- Newer homes and good value for square footage
- Strong school options in FishHawk, Lithia, and Riverview
- Close to MacDill AFB, I-75, and the Selmon
- Suburban predictability with room to grow
What to Watch Out For:
- Traffic congestion during rush hour
- Cookie-cutter developments in some areas
- No strong city center or walkability
Who Lives Here:
Military families, young parents, first-time buyers, and people relocating from out of state.
City/Neighborhood Highlights:
- Brandon Mall – Shopping and restaurants
- FishHawk Ranch – Master-planned community with top schools
- Apollo Beach – Waterfront neighborhoods with boating access
- Riverview – Suburban housing boom, regional parks
Housing Snapshot:
Homes tend to be newer, often found in HOA communities and multi-phase subdivisions.
Median home price: ~$400K
Median rent (2BR): ~$2,100/month
Commute & Transit:
Driving is essential. I-75 is the main artery. Express buses exist but are limited in coverage.
Things to Do:
Manatee Viewing Center, shopping, neighborhood parks, Apollo Beach waterfront, Little Manatee River hiking.
Is This Area Right for You?
If you’re a commuter or family looking for new construction and suburban structure at a better price, this is a strong option.
To expand your search to the greater metro, check out the LookyLOO Review of the Tampa-St. Petersburg Metro.