San Diego, California

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The Best Thing About San Diego?

The chill vibe in a big city.

Tech startups and VCs are flocking to San Diego. The attraction is a big, functional city with all the attendant benefits but set in a surfer’s paradise. Long known as the older, less cool cousin to Los Angeles, the beach scene, the LGBTQ scene, the craft brew scene, the college town scene and the proximity to the best Mexican food anywhere (Mexico) have coalesced to create something youthful and unique.

Here's a review about living in San Diego from a transplant:
Former Bostonian here. The lifestyle here is slow and laid back. It does take time to adjust to it. When I first got here I found it annoying that the person ahead of me was chatting with the grocery checker - hurry up! But after a few months, I was the one chatting. A fair number of people, though, never get used to the slow pace and have to move back East. The weather is lovely. You never realize how much work it is to put on coat, boots, scarf, hat, earmuffs, and bring your umbrella. Here, you just get dressed and go out. For me, the moment came when I was taking out my trash cans, at night, in December, in a t-shirt, and I wasn't cold. If it's in the 50s or 60s, you'll get to laugh at the natives in puffy coats and earmuffs.

For more reviews of what living in San Diego is like from locals check out: The Buzz

The Worst Thing About San Diego?

Housing is not cheap.

Square footage costs are well over average. And frankly, so is everything else. And, the fires and drought and earthquakes…not great.

Here's a local on the problem with the costs of San Diego:
Everywhere in the US is getting more expensive, but San Diego is still outpacing most of the cities, aside from places like SF and NY and such. Plus the salaries here can be a bit lower than in some similarly expensive areas, so it's worse here than in many of the major cities in the country.

Lifestyle of San Diego

One of the biggest contributing factors to the lifestyle of San Diego is the nice weather. Being sunny and temperate almost all year round, plus the proximity to some amazing beaches, means that people spend a lot of time outside. Everyone you know either surfs, spends their weekends hiking or biking, or plays beach volleyball. Despite being a huge city, this gives it a relaxed, beach-town vibe. The median age in the city is just under 35, which means it’s a great city for young professionals and young families. The city is also influenced by its proximity to the border, the military, and tech and tourism.

If you want to see what's happening in San Diego now and throughout the year check out the calendar of events:

Workstyle of San Diego

San Diego has a ton of economic opportunities for recently relocated residents. Even with the pandemic, San Diego has seen steady job growth over the past few years, with large industries like defense/military, tech, and life sciences dominating the job market. The top employers are the US Navy, Kaiser Permanente, The University of California, San Diego, and Sharp HealthCare.

Why You Should Move Here Now?


San Diego is the perfect place if you find yourself wanting to escape the bleak winters of the East Coast or the dreary life of the Pacific Northwest. It may be expensive, but you can earn good money, live close to the ocean, and live like you’re in a Corona commercial.