New York City / Brooklyn, New York

No Sleep



Sunny Days: 224
96100 Affordability
80100 Schools
75100 Diversity
77100 Safety

Spread Love, It's The Brooklyn Way.
The Notorious B.I.G.

The Best Thing About Brooklyn?

Culture Meets Diversity

Almost every Brooklyn resident you ask about the best part about living here brings up the people. While it gets dinged for the hipster takeover that has happened in many neighborhoods, it remains the 3rd largest city in the U.S. (it’s not technically a city anymore but it functions like one) so Brooklyn is for sure not any one thing. Families, singles, couples, LGBTQ communities(particularly lesbian),white, black, hispanic, chinese, russian, jewish, indian, pakistani -- seriously the diversity in the communities is amazing and a reported 800 languages are spoken here. Sure there’s great food, and the neighborhoods and housing can be wonderful in price and size relative to Manhattan but for most it comes down to the people and the feeling in real communities.

Here's a pov on Brooklyn from a native of Manhattan:
As someone who lives in Manhattan and frequently visits friends in BK, the differences between the two in demo and overall atmosphere are pretty glaring. Brooklyn attracts a younger, more laid back crowd. Typically folks in the creative industries. I feel the music and bar scenes there have overtaken the ones in the city. Plus, it’s been the hot, raved about borough for years now (read: gentrification). Manhattan there’s a mix but the UWS in particular is mostly families and students.

The Worst Thing About Brooklyn?

Come On, You Know It’s The Hipsters

There are very few places in the world where the rise in Hipster population has been blamed for a city’s fall from grace more than Brooklyn. It started for the most part in the 2000’s when prices in Manhattan pushed lots of younger people across the bridge to neighborhoods like Williamsburg, Park Slope, Bedford-Stuyvesant, Red Hook, Dumbo and a heck of a lot more. Part of the issue is just housing prices. Brooklyn was affordable, it now is much less so. All the hipsters and families moving in pushed up the prices and pushed out the historic locals. Another part of the issue is the impact these rising prices and new people had on local commercial areas. Historic retail was priced out and precious boutiques took their place.

Here's the pov of a local who thinks the hipsters are actually all gone now: Really I haven't seen many true hipsters in the city for a while now. The proper 'hipsters' moved to cheaper cities, what's left is more of a neo-yuppy type of thing

Lifestyle Of Brooklyn?

As noted, virtually every type of lifestyle is available in Brooklyn. Families out in Bay Ridge or Park Slope live suburban-ish lifestyles (by New York standards) and neighborhoods like Bed-Stuy is a dense city-centric neighborhood. Posh, gentile lifestyle exists in old-line wealthy neighborhoods like Brooklyn Heights, or newer wealth like Dumbo or Park Slope. Huge parks provide green options for locals but for the most part Brooklyn is a brick and concrete borough filled with people that for some is too much in terms of density but for some offers and escape from the madness of Manhattan.

If you want to see some of the things to do in Brooklyn check out the calendar of events:

Why You Should Move Here Now?

Escape from New York

For West-Coasters looking to move here it can be easy to think of Brooklyn the way Bay Area residents think of Oakland. More diverse, more culturally interesting, less expensive and in many cases, younger than the bigger city next door. If you want to escape Manhattan or come to NYC but get a more local community vibe then put Brooklyn on your list.

Agents in New York City / Brooklyn

Are you an agent in New York City / Brooklyn? Get listed on LookyLoo!

Illustration of a man and a woman looking for the perfect place to live.Contact Us

Living in New York City / Brooklyn

Neighborhoods in New York City / Brooklyn

View All


Young Professionals/Creative Types

As noted there are young professionals flocking to plenty of different neighborhoods in Brooklyn. Williamsburg feels like the “granddaddy” of these gentrified spots with Bushwick and Greenpoint newer options to put on your list to check out. The commonality for a lot of these neighborhoods is lots of beautiful brick buildings with “good bones” that once bought and fixed up become cool loft homes surrounding by boutique shops, cafes, and cool eateries to keep you local on weekends rather than feeling you have to head into Manhattan to have a fun night out.

  • Williamsburg
  • Bushwick
  • Greenpoint
  • Dumbo

Park Slope


Park Slope is incredibly popular with the LGBTQ+ community. In fact it has the most female same-sex couples in the entire NYC metro area. While Park Slope does have LGBTQ+ owned and supportive businesses the pull seems more to be just how nice the neighborhood is. The great big gigantic park means you can essentially live next to something equivalent to Central Park but for a heck of a lot less money. Windsor Terrace is another popular LGBTQ neighborhood in Brooklyn. Popular in part due to being next to Prospect Park and in part due to the tree-lined streets, tons of cafes and beautiful row houses that run quite a bit less than those in Park Slope.

  • Park Slope
  • Windsor Terrace
  • East Williamsburg

Brooklyn Heights


Park Slope is probably the most famous of the family-friendly neighborhoods in Brooklyn. The massive park is the most obvious draw but you also are surrounded by big single family homes and huge flats/apartments by NYC standards. You can’t throw a stick without hitting a stroller so for starters you will be surrounded by young families. The schools, both public and private, are excellent here, and while plenty of people go out in Manhattan, there are tons of restaurants, bars and cafes for nights out close by. Brooklyn Heights is another amazing option for families that can afford the most expensive neighborhood in Brooklyn. Absolutely stunning homes and block after tree-lined block of brownstones and even some cobble-stoned streets make it as scenic an area as you can live in the city.

  • Park Slope
  • Brooklyn Heights
  • Bay Ridge
  • Cobble Hill/Boerum Hill



Still an artist neighborhood… for now.

As one resident put it, “Bushwick is all about your ‘scene.’ There are DIY punks, EDM, LGBTQ, sex, drugs, art, and creativity.” With dozens of galleries, art studios, and street art throughout, Bushwick’s reputation has become more and more solidified over the past couple of decades. Since the 20th century, Bushwick has also become a home increasingly for the Hispanic population of New York. Williamsburg and Bushwick host a Puerto Rican Day Parade, and Latin food and music are a part of Bushwick’s culture. On the other hand, there’s “the money that’s buying up the area and slowly washing those fun parts away.” Since 2000, the rise of real estate prices in nearby Manhattan has made the neighborhood more attractive to younger professionals.

Converted warehouse lofts, brownstones, limestone-brick townhouses, and other renovated buildings make up the majority of the residential parts of Bushwick. Among the six-family apartment buildings and two- and three-family townhouses, there are three developments built by the Housing Authority of New York City.

The commute to Manhattan is convenient with the L and J/Z/M lines. Staying closer to the L seems to give you better mileage (both literally and figuratively), but biking is the best way to get around locally. There are always new bars and restaurants opening up, so you’ll never run out of new things to try. To quote Katerina Hybenova of Bushwick Daily: “There’s more to Bushwick than secret warehouse raves, polyamory, declining crime rates, and celebrities parading themselves at Roberta’s.” One recommendation was to get renter’s insurance. There is still crime, but it’s been steadily declining for decades. That being said, be smart about it, and pay attention to your surroundings, especially at night.

If you’re looking to cash in on the social capital of living in Bushwick, cash in while it’s still relatively affordable. Ignore the fact that some people are claiming Ridgewood is really where it's at, and enjoy that Bushwick is hanging on to its queer/countercultural/grunge image, and its working-class communities. And they are real communities.

Cobble Hill/Boerum Hill


Family Friendly

Cobble Hill and Boerum Hill are two neighborhoods in northwest Brooklyn. They’re generally considered more high-end and family-friendly, although there is still a working class population to be found here. Cobble Hill has many pre-Civil War churches, and some have been converted to residential use. The vibe is more low-key, with plenty of cafes, restaurants, and bars. There are brownstones and single family homes full of families and young professionals. The streets are tree-lined, and the boutiques are trendy.

Boerum Hill has a similar vibe to Cobble Hill, with stores, restaurants, and brownstones. There are plenty of galleries and artists in this neighborhood, and not one but two Trader Joe’s. This is also the neighborhood where Jean-Michel Basquiat spent his childhood. The main complaint that people have about Boerum Hill is that it takes about half an hour to walk to Prospect Park (the struggle is real). This area is great for food options, with a whole host of different markets and bakeries (like Sahadi and Damascus Bakery on Atlantic), but it gets pretty quiet after 9 pm. If you’re looking for nightlife, it isn’t too far away, but this is definitely a quieter area.


Young Professionals/DINKs/SINKs

Yuppie Central

Greenpoint was formerly an industrial area, but it has transformed into a hipster/yuppie paradise. A real community has sprung up around this neighborhood. It is completely full of great bars and restaurants, some bougier than others. There’s plenty of thrifting too. Greenpoint’s proximity to Williamsburg can be seen in the myriad of vintage shops and galleries. This small northern part of Brooklyn relies on the G train to get further into Brooklyn, making transit super easy… as long as it's running. There are plenty of bus lines for those looking to get to the 7 in Queens or other parts of Brooklyn. Formerly a Polish neighborhood, you can find a Michelin Star Pierogi restaurant and plenty of other Polish take-out spots. Greenpoint is the real-life version of what New York looks like on TV shows. Newtown Creek is a former Superfund sight, so it’s seen some pollution. Even so, people love how they can go from the best bars to the best pizza spots on the same block without spending Manhattan money. There are very few boring places in Greenpoint, every part of this neighborhood has personality.


Young Professionals/DINKs/SINKs

Because calling it Down Under the Manhattan Bridge would be dumb.

Dumbo (Down Under Manhattan Bridge Overpass) is a neighborhood in Brooklyn that borders the Brooklyn Bridge and is bisected by the Manhattan Bridge. It has what are almost certainly the best views of the Financial District and the harbor in the city, so it tends be a touristy area. Dumbo is a beautiful neighborhood, with a mix a new developments and refurbished warehouses. Brooklyn Bridge Park runs along the border, offering plenty of free music events and activities. With two bridges and ferry, transportation to Manhattan is super easy, although you may want to make sure your building is soundproofed enough not to hear the trains 24/7. Since the 90’s when the zoning was changed from industrial to residential, the neighborhood has acquired a grocery store, a plethora of trendy restaurants and shops, and a reputation as a tech hub in the city.

Red Hook

Young Professionals/DINKs/Young Families

On the Water

Red Hook is a quiet coastal New England town that somehow got transported to Brooklyn, New York. This neighborhood has been developing from a shipping area to a high-end residential neighborhood, with new white box luxury condos springing up near the water. Although this neighborhood is more isolated, there are some great bars, barbecue, and seafood restaurants along Van Brunt St (there’s also a garden center and a supermarket). Red Hook is seriously beautiful. It has cobblestone-lined streets and converted Pre-Civil War warehouses along a waterfront with views of Governors Island and the Statue of Liberty. Many of the residents here are young families or creatives, and the people who have lived here for a while have built a close-knit community.
What makes or breaks Red Hook is how much you love the isolated, coastal town vibes of this neighborhood. The public transportation is not the best– although with the B61 bus, it usually takes fewer than 40 minutes to get to the Financial District, and there’s also a ferry stop. This is one of the few neighborhoods in Brooklyn where a car really comes in handy. Luckily, there’s lots of parking. And a Tesla showroom. Another thing to know is that Red Hook’s proximity to the water means that the streets do sometimes flood during hurricane season, so living above the ground floor is the best way to make this neighborhood work.

  • Red Hook Lobster Pound
  • Waterfront Museum
  • Look North Gallery